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How to Write Content for Digital Marketing

Content is the king of digital marketing. To create an effective digital marketing strategy, you must write high-quality content that attracts visitors to your website. Here are six tips on how to write content that matters.

Define your marketing goals

You should never write content just for the sake of writing. Any content you create should help you achieve a specific goal, such as increasing traffic, improving conversion, thought leadership, etc. So, before creating your content marketing strategy, make a list of goals you would like to achieve. Doing this early on will help you make other creative decisions, such as your tone, writing style, and how in-depth you go.

Research on different content formats

When most people hear of content writing, they think of blog posts and articles. While these are great for your content marketing strategy, there are many other types of content that you can use. You can use videos, podcasts, white papers, case studies, eBooks, and webinars. Every content format has its pros and cons, so research to find out which type of content is best for your audience.

Do your research

Once you have defined your goals and settled on a suitable content format, the next step is to select a topic and do your research. You must have extensive knowledge of the topic that you’re writing about. Include data and statistics to support your claims and establish credibility.

Use head-turning headlines

Your headline determines whether your audience will read the rest of your work or not. If your headline doesn’t intrigue the reader, then you will not achieve the desired results with your content. A good headline should define what your article is all about and demonstrate value. Numbers and lists promise quick, scan-friendly content, so be sure to include them where possible.

Optimise for SEO

To make your content visible on search engines, you must optimise it for SEO. This is done by using relevant keywords, backlinks, headings, and an enticing Call To Action (CTA).

Edit your work

Ensure that you proofread your work before publishing. Content with misspellings and grammatical errors can cause a drop in rankings and make you look less authoritative, so ensure that you use tools such as Grammarly to polish your work.

If you need help creating content for your digital marketing strategy, contact us today to speak to our team of experts.

How Digital Marketing Helps to Grow Business

Digital marketing has helped companies take off since the 1990s. But as technology has vastly improved, many wonder if it is worth taking your organisation online in today’s saturated world.

Here’s why digital marketing is still as important as ever for growing your business…

Digital marketing helps builds your brand name

Creating digital content, such as social media posts, blogs and videos, gives customers an insight into your venture. Companies that blog gain more leads as it helps to build trust and knowledge around your business. Opening up your brand’s personality offers transparency and expertise, and a customer will be willing to spend their money knowing they are getting a reputable service.

You can reach customers worldwide

Content creation will increase your chances of ranking higher in searches by 434% and open you up to a new realm of consumers. Traditional marketing could help your company by letting people in your local area know you exist, the internet will let the whole world know about your products!

A comment on Twitter or a video on TikTok has the chance to go viral with little effort and money. It will reach people across the globe without having to change your tactics to cater to different regions.

Target your ideal customer

While reaching millions of people across the world sounds fantastic, you know who your products and services are best catered towards. Unlike traditional mediums, marketing your services online will supply the information you need to understand your target demographics and where to find them.

By generating a consistent flow of targeted customers, you will be able to see what efforts are working best and save time and money in the process.

To market your business today, you only need a reliable website management system to get started. Sticking to a consistent digital marketing strategy will get your brand name travelling and customers to your website within a few clicks.

Contact our team today for digital marketing services you can rely on.

What to Include in a Digital Marketing Plan

A digital marketing plan is integral for online businesses. It’s a roadmap that sets out all the details surrounding how a business plans to launch its online campaigns. It typically includes crucial factors such as goals, launch costs, and details surrounding any social media channels or platforms required. Let’s take a look closer look at what you should include in your digital marketing plan below.

Objectives of a Digital Marketing Plan

First and foremost, your digital marketing plan should clearly set out the objectives your business wishes to achieve. These will inform your strategy and make sure everyone working on it is on the same page. This also ensures that by the end of your allotted timeline, each set of objectives has been met. Either short or long term, common digital marketing objectives include increasing internet traffic by a certain percentage or converting a higher percentage of readers into customers.

Evaluative analysis

For a digital marketing plan to be truly successful, it must include an evaluative analysis. Consider where your business is at currently (think about your existing digital marketing performance, for example), in comparison to where it wants to be. This is crucial as it helps employees to understand the results of your objectives and whether you’re on track.

Equally, this allows you, as the boss, to set new goals that are more realistic for the business to achieve if the current ones aren’t being met. For example, if your goal is to increase website traffic, take a look at your figures for the current quarter and compare these to results from the past year. Doing so will help you see whether or not you’re on target and highlight the strengths and weaknesses in your digital marketing plan.

Strategy and tactics

No digital marketing plan will be successful without a clear strategy and tactics. It’s important that you understand where you’ve been going wrong before, so make sure you do plenty of research (including identifying your target market) before deciding on what methods you’re going to use going forward. Some of the most popular digital marketing strategies include:

• Conducting keyword research
• Creating content calendars
• Committing to a consistent social posting schedule
• Providing personalisation in email campaigns
• Segmenting your target audience
• and much more!

For more information about what to include in your digital marketing plan, contact the team at Real Internet today.

How to Write Content for Digital Marketing

Much of your success in digital marketing will rely on a steady stream of web page updates, blogs, news items and social media posts; fresh, dynamic content that informs, educates, persuades and influences.

Here are a few tips on content to get you started. These form the basis of an effective content marketing strategy.

How to write content for digital marketing

1. Know your audience

Good content talks directly to your ideal customer. You need to drill down on your target audiences and their buying behaviours and preferences. What do they want to hear?

2. Reinforce your brand

Page visitors and social media browsers make their minds up about you in a split second. They won’t linger to read lots of flowery text or wade through endless scrolling images, so make your brand statements loud, clear and compelling. Tell them why they should buy from you, in a way they can appreciate instantly.

3. Look at your competitors

Evaluating your own content strategy against your main competitors should be a constant process. What are they saying and what imagery are they showing?

4. SEO matters!

Your content is the central pillar of Search Engine Optimisation. Keep track of what keywords and questions your customers use when searching for your products or services. Make sure to work those naturally into your copy, as ‘keyword stuffing’ detracts from your SEO and your credibility.

5. User experience (UX)

Carefully consider the best ways to improve the UX on your mobile responsive website and within your social media. For example, your text should be succinct and sum up your products and services in a clear way. Your images should be strong.

For eCommerce websites, pay particular attention to content and UX on payment pages. Make the process easy and reassuringly safe to use.

6. CTAs

Lastly, make your calls to action prominent and persuasive to encourage your customers to get in touch with you or make a purchase.

If you’re looking for web design services you can rely on, give us a call

How To Do Market Research For Digital Marketing

Market research is used to generate a greater understanding of the existing market, including what your potential customers and clients are looking for. By collecting this research, you can refine and adjust your business to suit demand and boost success. Once you have determined your targeted demographic, you can also more easily set out a marketing strategy and create appropriate content or products that will reach your target audience. So, how should you conduct market research?

1. Take inspiration from leading experts

You can learn from industry leaders when conducting your market research. Researching global leaders or successful businesses in your field will be hugely advantageous to gaining inspiration for how to boost your own business. Explore what steps these businesses took when they were in their early stages, note what worked for them and what didn’t, and apply this to your own business. Many larger companies and corporations have published their market research, and this may be valuable for those trying to reach their desired audiences.

2. Be aware of your competition

Having an awareness of your competitors is important for ensuring your own business success. Sharing a target audience with other companies and businesses can be daunting, but an advantage to take from this is that you can judge your competitor’s reach to your targeted audience and learn from their mistakes and their successes. You can research the best strategies to take to maximise the awareness and presence of your business for your audience.

3. Maximise the potential of social media

Social media is such a dominant aspect of everyone’s everyday lives, which is why it should be utilised to the full to benefit your growing business. Ad campaigns across social media are one of the most successful ways to increase the awareness and presence of your business or brand. If you set up a Facebook business page, you can monitor the activity of your audience and use this to ensure you are reaching the right people with your product or service.

If you would like more information about how to conduct market research for digital marketing, contact our professionals at Real Internet for more information. Based in the South West of the UK, Real Internet specialises in website design to boost businesses.