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Why Use Responsive Web Design?

If you are planning your new website, you want to make sure that it is both informative and engaging. A good website can encourage customers to buy from your company or use your services. But there are many different reasons why you should invest in responsive web design. In this article, we’ll discuss what responsive web design is, and some of the main benefits of responsive web design.

What is responsive web design?

Fitting your website to your readers’ screens is increasingly vital for a number of reasons:

  • Enhances the user experience

User experience is one of the most important factors in web design. In order to make sales, you need to ensure that your website is easy to use and informative so that people will stay on your site, and it will generate more clicks and revenue. But, if someone visits your website and the images or pages take a long time to load, or they have to scroll and zoom to read your content or click links, then they may leave with a bad impression of your company. By using responsive web design, you will enhance their experience and will increase the likelihood of them using your company’s services or buying a product.

  • SEO friendly

Of course, no one can access your site if they can’t find it, and that’s where SEO comes in. If a website is SEO friendly, it means that it is more likely to rank on the first page of search engine results for specific search queries. The higher your web page ranks, the more views your website may get. Responsive web design is a key ranking factor for search engines like Google, meaning that designing your site so that it is accessible to more searchers will help your page to rank higher in SEO, which can help you generate more leads to your website.

If you are looking for a professional and responsive web designer in Bristol, South Gloucestershire, or Gloucestershire areas, get in touch with our expert team at Real Internet today to learn more about our web design services.

Why Do We Need Web Hosting Services?

A web hosting service is an internet service that hosts websites for clients, with these platforms becoming increasingly popular over the last two decades. There are many reasons why a client may want to use a web hosting service instead of hiring a developer to do the work, including:

Improved SEO

Improved search engine optimization (SEO) is one reason why web hosting services may be needed. Choosing to use a web hosting service, or even changing the provider you use can change your SEO success and long term strategy. Search engines such as Google often rank websites based on the speed of the site, so choosing a faster web hosting company may improve your SEO, which may be preferable for a business.

Efficiency

Using a web hosting and management company can also be more efficient for the user – this means that they do not have to waste vital time developing the hardware and software of the website itself, which frees up more time to work on the business. Web hosting services can also save money in the long run and, depending on the website design company used, may not cost too much to host (this is often cheaper than hiring a developer too). Delegating such tasks to a web hosting company may make the business more efficient overall.

Ease of use

Web hosting services are often easier for people to use. Instead of trying to create your own website from scratch or hiring a developer, such services generally have a lot of features built into them and offer an intuitive control panel, which can make it much easier to use. Website owners can then easily manage their website and build upon it in an easier fashion.

Space

When you sign up to a web hosting service, you are also paying for the space that the service has on the server to store the files needed for your website. This means that you can use the space provided by the service without having to pay for extra space elsewhere, making for both an easier and potentially cheaper resource. The web hosting company will also provide the hardware and software needed for you to create your website, so you can add your data and resources to the server.

Additional features

Web hosting companies often include additional features that you can use, such as security tools, email accounts and other resources which may entice users into using their services and may also make running the website an easier process.

To learn more about website hosting and how your business can benefit, get in touch with Real Internet today.

How to Write Content for Digital Marketing

Content is the king of digital marketing. To create an effective digital marketing strategy, you must write high-quality content that attracts visitors to your website. Here are six tips on how to write content that matters.

Define your marketing goals

You should never write content just for the sake of writing. Any content you create should help you achieve a specific goal, such as increasing traffic, improving conversion, thought leadership, etc. So, before creating your content marketing strategy, make a list of goals you would like to achieve. Doing this early on will help you make other creative decisions, such as your tone, writing style, and how in-depth you go.

Research on different content formats

When most people hear of content writing, they think of blog posts and articles. While these are great for your content marketing strategy, there are many other types of content that you can use. You can use videos, podcasts, white papers, case studies, eBooks, and webinars. Every content format has its pros and cons, so research to find out which type of content is best for your audience.

Do your research

Once you have defined your goals and settled on a suitable content format, the next step is to select a topic and do your research. You must have extensive knowledge of the topic that you’re writing about. Include data and statistics to support your claims and establish credibility.

Use head-turning headlines

Your headline determines whether your audience will read the rest of your work or not. If your headline doesn’t intrigue the reader, then you will not achieve the desired results with your content. A good headline should define what your article is all about and demonstrate value. Numbers and lists promise quick, scan-friendly content, so be sure to include them where possible.

Optimise for SEO

To make your content visible on search engines, you must optimise it for SEO. This is done by using relevant keywords, backlinks, headings, and an enticing Call To Action (CTA).

Edit your work

Ensure that you proofread your work before publishing. Content with misspellings and grammatical errors can cause a drop in rankings and make you look less authoritative, so ensure that you use tools such as Grammarly to polish your work.

If you need help creating content for your digital marketing strategy, contact us today to speak to our team of experts.